Using Meta for recruitment
What? A marketing channel to assist with recruitment.
Why? Understanding the importance of running Meta paid campaigns for your business as a recruitment tool.
Key skills: Facebook and Instagram Advertising.
How to get set up with Meta Business Suite
What? A centralised space for Meta users to manage their Facebook, Instagram, and Messenger posts, ads and communications, and track their content's performance.
Why? Ensures your business is protected from others on Meta and to ensure you're utilising Meta effectively as a marketing platform.
Key skills: Setting your business up correctly using Meta Business Suite.
Facebook advertising policies
What? Policies prohibit ads promoting products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.
Why? Allows you as a business to maximise the performance of all paid campaign in a compliant manner.
Key skills: Be informed on what you can and can't do.
The difference between boosting and paid advertising
What? Two methods used to advertise across Meta.
Why? Understanding the differences will allow you as a business to utilise Meta advertising more effectively.
Key skills: When it's best to boost versus running a full Meta campaign
What a recruitment advert should look like
What? Identify what a full Meta recruitment campaign looks like.
Why? Ensures you maximise the return on investment of a recruitment campaign across Meta.
Key skills: Why it's important to spend time on designing a campaign.
Questions & Answers
Your teacher: Josh James-Lucy
With almost a decade of experience of marketing, Josh’s expertise has led him to become one of the UK’s leading social media specialists, whilst directing a rapidly growing social media agency, Social Media 92.
Passionate about digital marketing and driving business growth through enhancing online presence and increasing brand awareness, Josh and his team have successfully designed and implemented effective digital marketing and social media campaigns across the care sector, whilst working with some of the UK's largest care organisations.
Social Media 92 are confident in building, cultivating and managing branded online communities across social media platforms.
They are skilled in the healthcare sector after working with some of the UK and USA's leading providers.
