Join Our Team

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We are the Homecare Association

We are the professional association for organisations who supply care to people in their own homes.

The principles that we live by as an organisation are:

Arrow.png 1 Integrity

It is important to us to be honest, trusted, reliable, grounded and stable.

Arrow.png 1 Intelligence

It is important to us to adopt an intelligent and evidence-based approach to our work.

Arrow.png 1 Inclusivity

It is important to us that we are welcoming and engaging, treating everyone with respect, listening carefully and with empathy to achieve understanding.

Arrow.png 1 Inspiration

It is important to us to inspire and motivate all of us, being ambitious, creative, confident and courageous, and acting with conviction.

Arrow.png 1 Influence

It is important to us that we have a positive impact, leading and influencing our communities through skilful communication and development of relationships, to act.

With over two-thousand members in the UK, our success is dependent on the skill and motivation of our staff.

We're a friendly bunch and work exceptionally hard to support and champion our members and the wider homecare sector. If you're interested in helping us do this you can view any current vacancies below. Please note we are not currently looking for third party support with recruitment.

Our offices are in Waterloo, London, just a few minutes from the station.

There are lots of reasons to join us, not least our excellent Staff Benefits package:

Staff Benefits

As an employee of the Homecare Association, you will have access to the following benefits:

Annual Leave

Staff are entitled to 28 days annual leave. Staff may be required to take 3 of these days over the Christmas holiday period if the offices are closed. These entitlements are in addition to all public Bank Holidays in England. Annual leave and bank holiday entitlement for part-time staff and those on fixed-term contracts are on a pro rata basis.

Occupational Sick Pay Scheme

Upon successful completion of probation, staff are entitled to occupational sick pay calculated on an incremental allowance based on length of service. For staff recruited after 1 July 2022, the entitlement is:

  • Less than 6 months: 2 weeks full pay
  • 6-12 months: 2 weeks full pay, 2 weeks half pay
  • 12-36 months: 4 weeks full pay, 4 weeks half pay
  • Over 36 months: 8 weeks full pay, 8 weeks half pay

Pension Scheme

New employees will be automatically enrolled into the pension scheme. Employees are required to make a 3% contribution to the scheme and the Association will contribute 7% of your total pay. Employees can contribute more if they wish, via deduction from net salary net of basic rate of tax, which is then credited in full by Royal London. You will have the right to opt-out of the pension scheme at enrolment or leave the scheme (suspend contributions) in future once enrolled if you wish, but in both instances, you will forego the employer contribution as well as not contribute yourself.

Death in Service Insurance

In the unfortunate event of your death while employed by the Homecare Association the scheme will make a payment to a nominated beneficiary(s) of 4 times your salary.

Employee Assistance Programme

Telephone support is available to employees 24/7 for issues they may be facing, such as work-related stress, depression, relationship issues, legal concerns, coping with change, parenting issues, financial concerns, and more. Training and guidance are also available on topics that relate to employee well-being.

Season Ticket Loans

Where appropriate, staff may request a season ticket loan which is repayable over the duration of the season ticket. More information is available on request.

We're an equal opportunities employer, committed to ensuring that the talents and resources of all employees are utilised to the full. It is our objective that there shall be no discrimination towards applicants or employees for any reason of race or ethnic origin, creed, colour, religion, political affiliation, disability or impairments, marital status, parenthood, sexual gender, sexual orientation or offending background. More about us


Current vacancies


Head of Policy, Practice and Innovation

Homecare Association

The Homecare Association is the UK's membership body for homecare providers. We provide practical support and representation for over 2,200 homecare providers nationally. Together, we ensure homecare is valued so all of us can live well at home and flourish within our communities.

We are seeking a collaborative leader with a passion for improving homecare to join our team as the Head of Policy, Practice and Innovation.


Homecare Association - Waterloo, SE1 8UL, London (2 days per week in the office, 3 days a week at home, with national travel to meetings and events as required).


Median salary benchmark for this role is £60K p.a. Offers may be below or above this, depending on the extent of relevant skills and experience.

Key Responsibilities

  • Lead, inspire, and manage the Policy, Practice and Innovation Team, developing team members and ensuring high performance against agreed objectives.
  • Ensure the team provides effective practical support for members and represents their interests with central government, local government, NHS, regulators, other sector partners, media and the public.
  • As a member of the Leadership Team, contribute to the development and execution of the business plan across all areas of the business.
  • Ensure delivery of evidence-based responses to external consultations based on our understanding of the sector, effectively representing the views of our members.
  • Analyse market trends and policy changes in social care, both nationally and internationally. Inform and advise the Chief Executive and Leadership Team.
  • Develop and maintain excellent relationships with the Association's members, colleagues, and key external stakeholders for the benefit of the Association.

Person Specification

  • Evidence of progressively responsible and senior experience in policy or advocacy in the care sector.
  • Strong skills and commitment to collaboration, team-working, leadership and management of others.
  • Track record of developing and maintaining successful relationships internally and with external agencies and stakeholders.
  • Excellent written, verbal and presentational skills.
  • Experience of managing a varied workload, planning and organising effectively, and working at pace to tight deadlines.
  • Experience of setting and managing targets and budgets, and of financial management.
  • Educated to degree level or equivalent, with commitment to continuous professional development.
  • Strong alignment with the Association's principles of Integrity, Intelligence, Inclusiveness, Inspiration and Influence.
  • High level of emotional intelligence, strong management skills, and credible and confident communication abilities.


  • Competitive salary
  • Hybrid working with a minimum of 2 days per week in our Waterloo office
  • 28 days' annual leave plus Bank Holidays (pro rata for part-time staff)
  • Death in Service Insurance scheme providing 4 times annual salary
  • Occupational Sick Pay scheme with allowances based on length of service
  • Pension scheme with 7% employer contribution and option for employee contributions
  • Commitment to professional development

How to apply

To apply, please submit your CV and a covering letter outlining how you meet the person specification to Claire Talbot at [email protected]

The Homecare Association is an equal opportunity employer. We value diversity and encourage applications from all qualified candidates.

Closing date for applications

Friday 26 April 2024


7-17 May 2024


Marketing Assistant

Reports to: Head of Marketing

Salary: £26,000 pa

Type: Full-Time Hybrid working – 2 days in office, including Tuesdays

Location: Waterloo, London

Join us at the Homecare Association as a Marketing Assistant, a great opportunity for a hard worker who is eager to learn and contribute to all aspects of the marketing mix.

Role purpose

You will provide administrative, analytical and creative support. Your role is important to the smooth and effective running of the Marketing Team.

Key responsibilities

  • Provide support to the marketing team
  • Assist with all marketing campaigns, including online, print and events
  • Market and client research
  • Create reports on campaign performance
  • Maintain schedules for marketing and communications projects
  • Assist with social media and website content
  • Attend trade shows and company events
  • Organize and manage marketing collateral

Example tasks

  • Face-to-Face Events
    • Help to organise event logistics, including ; venue, merchandising, catering, AV, etc
    • Attendee registration and post-event comms
    • Report on competitor events to support event planning
    • Help to maximise event coverage and impact pre-event, during and post-event
    • Ensure all safety, risk assessment, access and legal obligations are met
    • Post-event logistics and communications 
    • Post-event analysis and evaluation to inform future events
    • Undertake occasional travel and overnight accommodation, where requested, to support events     
  • Magazine Production
    • Chase contributor copy
    • Assist in proofing and editing
    • Source imagery
    • Fulfilment
  • Emails
    • Assist in the creation and sending of emails to members
  • Good News
    • Collate good news stories
    • Upload articles to web page
    • Create and schedule monthly member email
  • Online events
    • Assist in delivery of webinars
    • Monitor and evaluate event
  • Social media
    • Create regular posts
    • Monitor social media channels
    • Suggest improvements
  • Insights – weekly and monthly
    • Record weekly insights from all online channels
    • Create monthly charts for online channels, shop sales and events
  • Shop
    • Monitor online shop and fulfil orders
    • Monitor stock and order where necessary
    • Suggest improvements, additions and promotions
  • Website
    • Regularly check website content
    • Assist with minor edits
  • Members
    • Check and update member information
    • Answer member information enquiries

Person specification

  • Good work ethic, punctual and polite
  • Willing to learn
  • Experienced in using Microsoft Office
  • Strong written and verbal communication skills
  • Good level of organisation and attention to detail
  • Comfortable with multi-tasking and working to deadlines
  • Understanding of basic business and marketing concepts
  • Good time management skills
  • Demonstrable experience with social media platforms (Facebook, Twitter (X), LinkedIn, You Tube, Instagram)
  • Experience with Adobe suite (Illustrator, Acrobat, InDesign, Photoshop)
  • Design skill
  • Copy-writing
  • 1-3 years working in marketing

If you do not exactly match the skills and experience outlined above, but feel that you have the right drive and personality to excel in this position, please feel free to apply as training and support will be provided.

The Homecare Association is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment, and we welcome applications from those typically under-represented in business.

Homecare Association principles

Integrity - It is important to us to be honest, trusted, reliable, grounded and stable.

Intelligence - It is important to us to adopt an intelligent and evidence-based approach to our work. This includes intelligent use of resources, as well as researching, analysing, questioning and synthesising data, creating insights and information which offer value to others.

Inclusivity - It is important to us that we are welcoming and engaging, treating others with respect, listening carefully and with empathy to achieve understanding.

Inspiration - It is important to us to inspire and motivate others, being ambitious, creative, confident and courageous, and acting with conviction.

Influence - It is important to us that we have a positive impact, leading and influencing others through skilful communication and development of relationships, to act, improve or change for the greater good of society.

How to apply

Please submit your CV and a covering letter detailing your suitability for the role and your availability for an online interview to [email protected] by Friday 31st May 2024.