FOR IMMEDIATE RELEASE
The Homecare Association held its Annual General Meeting on 7 October 2025. We announced the results of member elections for two non-executive directors to the board of the Homecare Association. Both are existing non-executive directors, re-elected by members for another term of three years. We now have 13 elected non-executive directors and 2 appointed executive directors. Our board continues to represent a diverse range of providers and geographies across the homecare sector.
Band 2 (representing members in England with 4-20 branches)
- Sharon Lowrie, Chief Executive Officer, Be Caring (re-elected).
Band 3 (representing members in England with 21+ branches)
- Martin Jones, Chief Executive Officer, Home Instead UK (re-elected).
Congratulations to both Martin and Sharon on re-election to the board, representing an acknowledgement of their support for the Homecare Association and the value they add to the board.
Election of Officers
At a meeting on 22 October 2025, the board of directors announced the results of elections for officer positions:
- Chair – Sharon Lowrie, Chief Executive Officer, Be Caring.
- Vice Chair – Camille Leavold, Managing Director, Abbots Care.
- Treasurer – John Rennison, Owner and CEO, 1st Homecare.
- Honorary Secretary – Martin Ross, Director of Care at Home, Care South.
We thank the individuals who held officer positions in the previous year:
- Chair – John Rennison, Owner and CEO, 1st Homecare.
- Vice Chair – Lucy Campbell, Chief Executive Officer, Right at Home UK.
- Treasurer – Sharon Lowrie, Chief Executive Officer, Be Caring.
- Honorary Secretary – Martin Ross, Director of Home Care, Care South.
The Homecare Association’s new chair, Sharon Lowrie, said:
“I’m honoured to take on the role of Chair at such a pivotal time for our sector. Having served on the Board for the past three years, I’ve seen the extraordinary dedication of our members every day in helping people to live well at home and flourish in their communities.
“Demand for homecare continues to grow. We have many opportunities to improve the lives of people in our communities, but there are also challenges to address. Providers must manage increasing complexity of need, rising costs and inadequate funding from councils and the NHS. Citizens funding their own care are also experiencing cost-of-living pressures, which may cause them to delay seeking the support they need. Recruitment has become harder, and uncertainty about the Fair Pay Agreement adds to the strain. We fully support fair pay for care workers, but it must come with fair funding, or good intentions will fail to deliver genuine change.
“Our message is clear: homecare is the backbone of community health and wellbeing. As Chair, I’ll work closely with our board and the team at the Homecare Association to champion our members’ voices, push for the funding and regulatory reform we need, and make sure government recognises the true value of homecare to people’s lives.”
ENDS
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