When families are funding their own care, the decision of who to trust with it matters enormously. Our research with Care England took a close look at how they make that choice, what builds their confidence, and what makes them stay. Join us to hear what we found.
Why attend:
- Understand what self-funding families are looking for in a provider
- Learn what builds confidence before a family makes first contact
- Identify the communication habits that drive referrals and keep families from looking elsewhere
- Leave with practical steps you can act on immediately
What the webinar covers:
- How families make their decision and what influences it
- The trust signals that matter most at the point of choosing a provider
- Maintaining family confidence once care has started
- The role of communication and technology in making this sustainable at scale
Who this is best suited for:
- Homecare owners and managers looking to grow their private client base
- Providers heavily reliant on local authority contracts exploring private work
- Agencies already serving private clients who want stronger attraction and retention
- Those responsible for enquiries, family relationships or business development
Meet the Speakers
Lizzie Lee - Sales & Marketing Director - Log my Care
Lizzie leads the sales, business development and marketing teams at Log my Care. Having spent over 30 years in retail tech, she made the move to social care just over a year ago and has fully immersed herself in the sector. Mother to 3 children and 4 cats, she divides her spare time between open water swimming and travelling.