When families are funding their own care, the decision of who to trust with it matters enormously. Our research with Care England took a close look at how they make that choice, what builds their confidence, and what makes them stay. Join us to hear what we found.
Why attend:
- Understand what self-funding families are looking for in a provider
- Learn what builds confidence before a family makes first contact
- Identify the communication habits that drive referrals and keep families from looking elsewhere
- Leave with practical steps you can act on immediately
What the webinar covers:
- How families make their decision and what influences it
- The trust signals that matter most at the point of choosing a provider
- Maintaining family confidence once care has started
- The role of communication and technology in making this sustainable at scale
Who this is best suited for:
- Homecare owners and managers looking to grow their private client base
- Providers heavily reliant on local authority contracts exploring private work
- Agencies already serving private clients who want stronger attraction and retention
- Those responsible for enquiries, family relationships or business development
Meet the Speakers