Are you ready to take your business to the next level?
In the difficult homecare landscape, relying solely on government-funded or insurance-based clients can limit your growth potential.
This webinar will explore proven strategies for attracting, converting, and retaining private pay clients — giving you greater financial stability and the flexibility to provide the high-quality, person-centred care your care recipients deserve.
During this 90-minute webinar, you’ll learn:
- How to identify and reach your ideal private pay market: Discover who your best-fit clients are and where to find them. Learn how to position your services to meet their needs and expectations.
- Marketing that converts: From digital campaigns to referrals, we’ll share practical tips for building awareness, credibility, and trust in your local market.
- Creating a compelling client experience: Explore the small touches that make a big impact — from your intake process to communication and follow-up that keep care recipients and their families engaged and satisfied.
- Pricing and value communication: Learn how to confidently discuss your rates and demonstrate the value of quality, consistent care.
- Scaling for sustainable growth: Understand what systems, staffing models, and performance metrics support long-term success in a private pay model.
This webinar will be led by experienced homecare business owners. You’ll walk away with clear, actionable steps that you can implement right away — whether you’re just beginning to explore private pay opportunities or looking to accelerate your existing growth.
Reserve your spot today and start building a more profitable, client-centred homecare business.
About the speakers
David Chalk
CEO, Windrush Care
David’s early career was in research, marketing and strategy, at the Henley Centre, WPP, Brann and the Future Foundation. As a director of Age Concern Enterprises, he developed financial services for older people, sparking a long-term interest in elderly care. Like many, David was driven to start Windrush Care by the poor experience of trying to find care for his own father.
Windrush Care, established in 2015, is focussed on the self-pay market in Gloucestershire and the Cotswolds.
David is a board member of the Gloucestershire Care Providers Association and previously on the Homecare Association board. He is also the current Sheriff of the City of London.
Vicky Haines
Managing Director, Kingsway Care
Vicky is an accomplished leader, with a background in Criminal Justice. She moved across to the social care sector in 2021, as Director of Operations at Kingsway Care, then to Managing Director in 2022. The multi-award-winning domiciliary care provider Kingsway Care is now a leading care provider in Brighton and Hove.
Vicky’s previous experience brought strong leadership abilities, with a real focus on people management, through the building and nurturing of relationships and the Kingsway Care team has been effective in challenging the public perception of home care.
Vicky is passionate about raising the profile of social care/home care, encouraging government, local authorities and the public to recognise this is a sector to be valued and respected, ensuring that outstanding care becomes the norm for all.
Amrit Dhaliwal
CEO, Walfinch
Amrit Dhaliwal brings together his commitment to care with a focus on delivering enhanced quality of service for clients across the UK. His care sector skills and experience as both a leader in care and as an award-winning businessman as CEO of Walfinch, support a growing network of franchised Walfinch home-based care offices across the UK.
Emma Scholes
Director of Marketing, Caremark Limited
As Director of Marketing at Caremark Limited, Emma has developed the company’s identity into a consumer-focussed, modern and appealing brand. With a strong and invaluable background in franchising, Emma equipped the franchise network with tools and knowledge to undertake successful local marketing plans, subsequently contributing to Caremark’s excellent growth over the past two years.
Emma’s passion for branding and integrated marketing campaigns have been pivotal in Caremark’s market presence and brand recognition as well as ensuring excellent foundations that positions the company for future success.
Prior to Caremark, Emma honed her skills in European Marketing, playing a pivotal role in international re-brands across the fast-moving consumer goods (FMCG) sector. Her rich experience in managing marketing initiatives for large blue-chip companies has equipped her with a deep understanding of market dynamics and consumer behaviour.
