Demystifying Marketing for Homecare Providers

How to attract new clients and boost your online presence (even on a shoestring budget).

Many marketing seminars tell you that you need to spend thousands of pounds a month to get noticed. We know that isn't the reality for most homecare providers. In this practical, 90-minute session, we are stripping away the jargon to show you exactly what you can do for free—or at a very low cost—to make an immediate impact on your business.

What we will cover:

We’ll cover simple, actionable steps you can implement right away (even if you aren't tech-savvy), including:

• The 5-hour marketing plan: Quick, high-impact actions you can take in just a few hours to improve your chances of getting new customers.
• Mastering Google and reviews: Step-by-step guidance on claiming your Google Business profile and the exact tricks to easily gather client reviews.
• Building a web presence: How to establish a professional web presence without breaking the bank (including how to build a simple website).
• Visuals and directories: Practical tips on taking your own photos, handling client permission forms, and getting listed on key platforms like homecare.co.uk.
• Basic SEO: A beginner-friendly introduction to Search Engine Optimisation and making sure people can actually find you online.

Join us for this fun, jargon-free session and walk away with the confidence and tools to finally get your business noticed.

Meet the speakers:

York Woodford Smith & Chris Harper

York and Chris bring extensive expertise in marketing specifically tailored for the care sector. Representing Cahoot Marketing —a dedicated marketing agency for care connections—and Five on a Bike, a highly respected video marketing agency within the care industry, they both understands the unique challenges home care providers face.

Both are passionate about demystifying the digital world for business owners, helping them bypass the overwhelming technical jargon to focus on practical, cost-effective strategies that actually work.

York & Chris will be sharing their wealth of knowledge to help you start from scratch and build a marketing presence you can be proud of.