Ready to take more control of your financial future?
Rising operational costs, National Insurance changes, paper-thin council margins, and increasing regulatory demands – setting up and running a successful care business in this current climate is already set on hard mode.
If you're looking for a sustainable future that puts control back into your hands, then pivoting some or all of your service to private clients is worth investigating.
Based on Birdie's comprehensive handbook developed with some of the UK's leading private/mixed domiciliary care providers, this session will deliver practical templates, checklists, and step-by-step guidance you can implement immediately.
What you'll learn:
- Why private clients are essential for financial sustainability and how to calculate your ideal public/private mix
- How to craft a compelling value proposition that attracts private clients in your area
- Practical marketing strategies across multiple channels that won't break the bank
- How to build powerful referral networks with local professionals
- Techniques to meet the higher expectations of private clients while maintaining efficiency
- The operational foundations needed to scale your private client base without sacrificing quality
This webinar is perfect for:
- Domiciliary care owners and directors seeking greater financial stability
- Marketing and business development leads responsible for growth
- Care providers currently dependent on local authority contracts
- Established agencies wanting to increase their private client percentage
Whether you're just starting to explore private work or looking to expand your existing private client base, this session will help you build a more sustainable, profitable care business that's less vulnerable to external funding pressures.
Your Speakers:
Danielle Roberts
Implementation and Enablement Manager, Birdie
With over 8 years of experience working in one of the largest private homecare providers in the UK, Danielle has helped a number of franchises successfully create profitable private client services. She'll be sharing practical strategies for client acquisition and referral partnership building that you can implement immediately.
Olivia Wakefield
Senior Customer Success Manager, Birdie
As a specialist in operational excellence for premium care services, Olivia understands exactly what it takes to deliver the quality that private clients expect – while keeping your business efficient and profitable. They'll show you how to set up sustainable systems that won't break as you grow.
Hannah Nakano-Stewart
Head of Marketing, Birdie
Hannah will be guiding our session, making sure that you are able to get the most out of the time you spend with us.
