Panel Q&A
This panel brings together leading journalists and editors to offer an insider’s view of how homecare stories land in the media. Panellists will explain what makes a story newsworthy, how they choose which issues to pursue, and what it’s really like reporting on health and social care in a fast-moving news environment. They will also discuss how providers and the Homecare Association can build strong relationships with journalists, contribute credible evidence, and shape coverage that influences public debate. Delegates will gain practical insight into how to work effectively with the media and understand why journalists value engagement from the homecare sector.