11.35am – 12.20pm BST, 14 May 2025 ‐ 45 mins
Room: John Major Room
Seminar
Senior Advisor for Digital Transformation, Partners in Care and Health
Director of Research, Institute for Ethics in AI at Oxford University
Director of Corporate Services, Homecare Association
Jon possesses an extensive professional background firmly grounded in the non-profit, charity, and membership sectors. His expertise plays a pivotal role in nurturing the sustainability and long-term growth of non-profit organisations. Most recently, he occupied a crucial position at Parentkind, the membership organisation for Parent Teacher Associations in the United Kingdom.
In his current role at the Homecare Association, Jon oversees the strategic and operational aspects of finance, IT, and various corporate services. He also serves and retains provider and affiliate members. His responsibilities encompass ensuring the seamless functionality of membership systems, services, and benefits, thereby providing comprehensive support to the association's members. He establishes robust corporate governance systems and ensures strict compliance with legal and regulatory requirements. Through these efforts, Jon effectively identifies, monitors, and mitigates financial, IT, HR, and other commercial risks.
Jon's proficiency is further underpinned by his academic background. He holds a Master's degree (MBA) in Charity Management and an AAT Professional Diploma in Accounting (Level 4). Additionally, he possesses a Bachelor's degree in music and sound recording from the University of Surrey.
Before assuming his role as Executive Director of Corporate Services at Parentkind, Jon gained invaluable experience while serving as the Head of Operations at Merton Voluntary Service Council. His career also encompasses successful leadership of Deen City Farm, an educational charity located in Wimbledon, and operational management as the Head of Operations at The Orpheus Centre, a residential performing arts centre for young disabled artists — a charity founded by Sir Richard Stilgoe.
In a voluntary capacity, Jon chairs a mental health charity, sits on the board of his local Volunteer Centre and on the board of a Multi-Academy Trust. Complementing Jon's professional journey, his wife has dedicated two decades to a managerial career in the care sector, with a particular focus on homecare. This close association with the care sector has enriched Jon's understanding of its intrinsic value, the dedicated efforts of our sector, and the formidable challenges faced by our members.
CEO, CareBrain
Hannah Morgan is the CEO of CareBrain, an organisation that brings together care and digital experts to develop AI-powered solutions for the care sector. With over a decade of experience leading home care services, she previously served as COO and Registered Manager of a large national 5* Outstanding homecare provider. A champion of innovation in social care, Hannah is committed to ensuring AI enhances—not replaces—the human touch, tackling operational challenges while empowering those who deliver and receive care, and driving significant efficiencies for care providers.
Director of Data and AI, Nourish Care
Sudha is the Director of Data and AI at Nourish with 15 years of experience in this field. Prior to Nourish, she spent 7 years at an international consulting company, helping large and midsize companies across the world design their Data & AI strategy, and implementing them. Prior to that, Sudha’s worked in the healthcare sector in the US, where she built out innovative analytics and AI solutions to help design care management interventions and rigorously their impact. This experience shapes both her technical expertise and her person-focussed approach to AI strategy, with ‘Responsible AI’ forming central pillars of her approach to Data and AI. At Nourish, Sudha’s focus is scaling up existing Nourish’s existing Analytics & Insights based products, and building out AI-led products that deliver on the triple aim of improving care quality, delivering personalisation of care, and making care operations & delivery effective.
Senior Advisor for Digital Transformation, Partners in Care and Health
Lewis is Senior Advisor for Digital Transformation at Partners in Care and Health—a joint programme from the Local Government Association and ADASS. He leads national work supporting councils to adopt digital innovation in adult social care, with a focus on emerging technologies. With 15 years’ experience spanning commissioning, policy, and frontline services, Lewis is passionate about the potential of AI to transform care into a more proactive, personalised, and preventative offer. He was the 2023 winner of the Local Government Challenge and is currently completing an MSc in Digital Health Leadership at Imperial College London, alongside recent studies in AI policy and ethics at Harvard.
Director of Research, Institute for Ethics in AI at Oxford University
Caroline is the Director of Research at the Institute for Ethics in AI at Oxford University. Her research focuses on AI and social care. She has been co-leading the Oxford Project on the responsible use of generative AI in adult social care services, which is uniting organisations and people to define what is needed to maximise the benefits of AI for people drawing on and working in social care.