Speakers
John Rennison
Vicky Haines
Amrit Dhaliwal
Emma Scholes
Karina Brown
Seminar
A practical panel on attracting private pay clients. Discover proven strategies, fresh ideas, and real-world insights to grow your reach, communicate value, and stand out in a competitive market. Gain tips you can apply immediately to strengthen your business and thrive.
John’s first career was as a Chartered Accountant working in London, Madrid and Johannesburg. He then decided to move into the Care sector by buying 1st Homecare in 2012 so that he could make a real difference to people’s lives.
Since 2012 John has grown 1st Homecare which now has three offices and a Live-in service operating in Oxfordshire, Bedfordshire and Hertfordshire. Most clients are self-funders but also include clients commissioned by four different Local Authorities.
John firmly believes in the need for good regulation so that all Providers perform to the same minimum standards and believes that a key role of the Association is to work closely with the CQC, the new Labour Government and its other agencies to this end.
His spare time is taken up with the demands of two school age children, tennis, cycling and hill walking.
Vicky is an accomplished leader, with a background in Criminal Justice. She moved across to the social care sector in 2021, as Director of Operations at Kingsway Care, then to Managing Director in 2022. The multi-award-winning domiciliary care provider Kingsway Care is now a leading care provider in Brighton and Hove.
Vicky’s previous experience brought strong leadership abilities, with a real focus on people management, through the building and nurturing of relationships and the Kingsway Care team has been effective in challenging the public perception of home care.
Vicky is passionate about raising the profile of social care/home care, encouraging government, local authorities and the public to recognise this is a sector to be valued and respected, ensuring that outstanding care becomes the norm for all.
Amrit Dhaliwal brings together his commitment to care with a focus on delivering enhanced quality of service for clients across the UK. His care sector skills and experience as both a leader in care and as an award-winning businessman as CEO of Walfinch, support a growing network of franchised Walfinch home-based care offices across the UK.
As Director of Marketing at Caremark Limited, Emma has developed the company’s identity into a consumer-focussed, modern and appealing brand. With a strong and invaluable background in franchising, Emma equipped the franchise network with tools and knowledge to undertake successful local marketing plans, subsequently contributing to Caremark’s excellent growth over the past two years.
Emma’s passion for branding and integrated marketing campaigns have been pivotal in Caremark’s market presence and brand recognition as well as ensuring excellent foundations that positions the company for future success.
Prior to Caremark, Emma honed her skills in European Marketing, playing a pivotal role in international re-brands across the fast-moving consumer goods (FMCG) sector. Her rich experience in managing marketing initiatives for large blue-chip companies has equipped her with a deep understanding of market dynamics and consumer behaviour.
Karina Brown is the Managing Director of Home Instead Bromley, Chislehurst & Orpington, leading the highest‑performing office across more than 266 franchise territories. Known for combining exceptional growth with uncompromising quality, her franchise has held an Outstanding CQC rating for seven consecutive years. Karina is recognised for her people‑first leadership, award‑winning community initiatives, and commitment to raising standards across the care sector. She is also a finalist in this year’s EWIF Awards in the Franchisee of the Year category.
In 2017, Dan Archer founded Visiting Angels (VA) from his dining room table, introducing the concept of being carer-centric to tackle long standing issues that left care workers feeling undervalued. His mission is to transform how society views carers by rewarding them fairly, financially and personally, for the vital work they do.
As Founder and UK CEO, Dan has become a respected voice in the care sector, contributing to industry discussions through TED Talks, government lobbying, media interviews and conference panels.
From the outset, VA was built to value carers as highly as the clients they support, offering better pay, meaningful benefits, career progression, training and mental health support.
Dan’s ambition is for Visiting Angels to become the UK care sector’s Employer of Choice by 2030. With 72 offices and a target of 160 in the UK, VA is also expanding into Europe, aiming for 540 offices within 15 years.