Speakers
Seth Sternberg
Speaker
Offering a transatlantic perspective on how cutting-edge AI technologies are applied in homecare, particularly in regions leading global innovation, this talk explores how advancements in the U.S. and other AI hubs are shaping the future of remote care, predictive analytics, and intelligent assistive tools. The session covers what the UK can take from these developments to enhance its own homecare services, while also considering the ethical, regulatory, and cultural differences that influence adoption.
Seth is a pioneer and entrepreneur at the intersection of Al, aging, and mission-driven innovation. As CEO and Co-Founder of Honor Technology, he leads the largest home care network in the western hemisphere, delivering over 60 million hours of in-home support annually to older adults.
Seth set out to solve one of the world's most urgent but under-addressed challenges: to change the way society cares for older adults. He and Honor's co-founders developed an Al-powered platform that not only helps older adults remain safely at home but also redesigns frontline jobs to improve stability, respect, and retention of caregivers, known as Honor Care Pros.
Under Seth's leadership, Honor became a rare example of a tech company using Al not for novelty, but for scale, trust, and life-altering human outcomes. Long before generative Al became a trend, Honor was using machine learning to optimize care matches, reduce churn, and respond to the exploding demand for aging services. Its model has become a blueprint for a new wave of Al-powered rollups in traditional industries, what the VC world now calls "Al x legacy."
To extend this vision, Seth later spearheaded Honor's acquisition of Home Instead, combining cutting-edge technology with a trusted global care brand to redefine aging at home. Today, through Home lnstead's 1,200+ locations across six countries, more than 100,000 Care Pros deliver compassionate, technology-enabled support that helps older adults age well at home.
Prior to Honor, Seth co-founded Meebo, the web's first real-time messaging platform that reached nearly half of the U.S. internet users before being acquired by Google. At Google, he led development of Google Sign-In - if you're ever used Google to sign-in to a third party web site, you've used his product. A Yale alum, Seth began his career in IBM's Corporate Development Group.
Today, Seth is a trusted voice on the future of aging, the ethics of applied Al, future of aging policy, and scaling mission-driven companies. He mentors early-stage founders and remains deeply committed to tech that elevates human dignity.
Martin is responsible for supporting over 255 franchised offices in the UK and Home Instead’s franchised offices in 13 international markets which, together, are enabling thousands of elderly people to live a more independent life, at home, with everything from companionship to specialised care.
Martin was awarded an MBE for services to older people in the 2023 New Year Honours List.
When Martin’s father became seriously ill, he experienced first-hand the practical and emotional challenges of finding quality care for an elderly loved one. With over 20-years of retail operations experience, he found himself repeatedly asking ‘why does this have to be so difficult?’
Shortly after, Martin joined Home Instead UK as Chief Operating Officer supporting 80 franchised offices with an annual turnover of £24 million.
Since then, Home Instead has helped tens of thousands of families through every imaginable situation, with homecare that is truly personal to them. And, through a combination of compassionate and operational excellence, Martin has led the business to become the UK’s number one homecare provider with an annual turnover of £300 million.
Martin’s non-executive and Trustee roles include: Chair of the Homecare Association; Chair of The Care Workers’ Charity; member of the Age UK Board. He is also Chair of Home Instead Charities (UK), part of Home Instead’s global charitable endeavours.
These roles have enabled Martin to build strong links to the Department of Health and Social Security, Skills for Care, and the International Longevity Centre, to name but a few, to champion the cause of home care and the important role it plays within the health & social care ecosystem, ensuring home care is seen as the default care norm.