17 Nov 2021
by The Homecare Association

We are delighted to announce the appointment of Laura Luckett to the role of Campaigns, Communication and Marketing Director at the Homecare Association.

Laura is experienced in a diverse range of communication and marketing disciplines including marketing communications, PR, media relations, digital marketing, brand development, commercial marketing and stakeholder relationship management. Her experience covers both B2C and B2B, in a variety of sectors, including social care. 

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Laura has developed her career in both SMEs and larger organisations, including at VT Group before being hired as Head of Marketing at The Good Care Group from its inception as a start-up. During her tenure at The Good Care Group, she developed the marketing function, led the marketing strategy, delivered innovative campaigns and built and enhanced the brand and proposition. 

After this, Laura moved to the care home sector, where she was responsible for delivering business growth for a portfolio of brands, using effective sales and marketing strategies and positive reputation management. 

More recently Laura has provided marketing consultancy to Oxford Aunts and Prestige Nursing & Care, delivering strategic rebranding and digital marketing projects. 

Laura is experienced in leading and managing teams responsible for the operational delivery of brand, communications, media, digital, events, and marketing.

Laura is passionate about our mission to ensure that homecare is valued so we can all live well at home and flourish within our communities. We are really looking forward to Laura joining us on 23 November 2021 and warmly welcome her to the Homecare Association.

Jane Townson

CEO, Homecare Association