Are you comfortable engaging with the media? Do you have a story to tell but are unsure how to position it to the media? Have you been approached by the media but do not feel you have the confidence to handle a media enquiry? If the answer is yes, then our practical masterclass could equip you with the skills and confidence you need to positively raise your profile, and that of the homecare sector through a range of media.

Media interest in the homecare sector is gathering momentum. Social care funding reform, challenges with recruitment and retention and the on-going issues presented by the Covid-19 pandemic and Brexit have hit the headlines in recent months. At the Homecare Association we are actively involved in engaging the media to amplify our voice to ensure that homecare is valued and receives the investment it deserves so people can live well at home and careworkers are fairly rewarded for the vital role they perform. We receive many media enquiries on a daily basis and at times require our members to contribute to our response to strengthen our position or story. Our practical masterclass will give you the confidence you need to engage journalists and articulate your story in a way that helps to minimise the risk of your words being misinterpreted.

The masterclass will be hosted by Dave Mason, Managing Director of Mentor Media Training. Dave has an extensive journalistic career spanning 30 years in television and radio and helps organisations to address their media challenges. He will use practical and relevant examples to demonstrate best practice approaches and ways of selling and delivering newsworthy stories.

Dave will be joined by Oruj Defoite, Programme Editor at Channel 4 News in charge of daily output of the multi-award winning hour long live show. Oruj has also worked as a producer at the BBC, a television presenter, reporter and producer at ITV and a Channel 5 News producer. Oruj understands what interests media outlets and how to tell stories that have impact.

The session will cover:

  • Opening objectives and background to modern media
  • Panel chat with Oruj Defoite, Editor at Channel 4 News and Jane Townson (CEO of The Homecare Association)
  • Key tips and guidance for handling the media in regular times and in a crisis
  • Q&A.

Event speakers

Dave  Mason MCIPR

Dave Mason MCIPR

Managing Director & Lead Consultant, Mentor Media Training

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Oruj Defoite

Oruj Defoite

Programme Editor, Channel 4 News

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Dr Jane Townson

Dr Jane Townson

Chief Executive, Homecare Association

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